Apple’s way or the highway

Is Apple jumping on the crazy train?

I liked this article on Newsweek: Apple vs. Everybody: The company’s epic battle over a missing iPhone is only the latest in series of contretemps.

It’s the kind of attention that Apple, long a media darling, isn’t used to. Apple’s control-freak nature didn’t matter as much when it was a plucky underdog. Yes, Jobs was a demanding boss and a finicky perfectionist—but he created great products. We rooted for Apple, and wanted it to survive. Apple seemed like the anti-Microsoft, a company that was on our side. But this year Apple will do nearly $60 billion in sales, and its market value stands at $240 billion—the third-largest in the United States, bigger than Coca-Cola and Pepsi combined. Any company that big can seem a little scary. So when police start breaking down doors over a lost phone, it’s a PR disaster, especially for Apple. The company works hard to cultivate a counterculture image, with ads that have featured Gandhi and John Lennon, not to mention the “I’m a Mac” hipster. Yet lately Apple has started to look like the big bully of the tech industry, the kid who doesn’t play well others. Over the long haul, that can put customers off.

It definitely can put developers off (including this one), and when your platform has a lot of competitors gunning for it and a slim percentage of the desktop market, putting off developers is not really a very good idea. Apple is betting the company on their new strategy of a tightly controlled ecosystem where they make a small amount off of every transaction and act as intermediaries between content producers and developers and their customers. It will either be fantastically successful or Apple will crash and burn in a spectacular fashion. Only time will tell.