The Apple Phobia

No, not the fear of Apple Computers, the fear that Steve is going to announce new ones

Any Apple customer knows the fear. You check the dates of Steve Job’s upcoming appearances, you time things around MacWorld or WWDC. Not because you can’t wait to hear what new thing is coming out. Because you are petrified about buying a mac or ipod the day before they slash the prices and make the computer you haven’t even received yet a dinosaur. I’m facing that fear right now as I ponder if I want to replace my powerbook before the intel switch.

Everyone knows that the channel is starting to fill with inventory and people are sitting on the fence waiting for those first intel-based macs to be announced. Everyone knows that they’ll be slashing the prices to clear out inventory and that they may announce one more power book revision before the big switch. So you wait. And Wait. Steve doesn’t have another keynote for a while, right? They never announce hardware at Siggraph, right? Maybe now is the time to buy… Or maybe not. Maybe I’ll wait just a bit longer…

Welcome to the fear, my friend.

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