Truth in advertising and the new MS Surface Commercial

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I just saw a MS Surface commercial where someone used it comfortably on an airplane tray table. They must be in mega first class because I’ve seen people try to use them on “real” tray tables. It’s hilarious. The keyboard sticks out over the too-small space between your body and the tray table, and the backend comically and continuously falls off the other edge.

The kickstand was literally the stupidest thing on the first version of that product. It was fine if you wanted to watch a movie, but it wasn’t even at a good angle for that most of the time. With the Surface vertical you can’t type on it, although with its’ weird aspect ratio, you can’t comfortably type on it anyway. Since the device wasn’t really useful without the keyboard, essentially you ended up having a laptop without a hinge. That laptop hinge has survived for decades for a reason. The reason is that it works, and it works well.

Try and use a Surface on your lap. You can’t type on the screen, and you need to be nearly horizontal (or amazingly long limbed) to even fit it with the keyboard on your lap. Did Microsoft only test this on tables? Just bad, bad, bad design.

With the second version of the Surface, they kept the kickstand, but they are now marketing it as a device for doing work instead of entertainment. Now the design is even stupider. The kickstand on the surface2 seems to have two positions, which is a slight improvement, but it is still worthless without a keyboard, and it still won’t fit on a tray table or your lap.

I can’t believe they are doubling-down on this.

For the record, at one time I had TWO surface RTs. I had my company purchase one for me when they were first launched. I seriously tried to use it and gave up after a couple weeks of frustration. The second was given to me by Microsoft when I attended the Microsoft MIX conference. That one I never took out of the box and eventually gave it away since I knew I would never use it.

Some upcoming talks (Stockholm and London)

Since getting to Spotify, I’ve been thinking a lot about what makes a good engineering culture and the best way to create, nurture and protect it. There is no simple formula, but I’m starting to understand better the things that have worked well in both the small startup teams I worked in as well as the big corporate ones. I’ve got two talks coming up where I’ll outline some of these thoughts. I hope that it will be insightful or inspiring to others. At least there will be some amusing anecdotes 🙂

I’ll be doing a short talk on Thursday next week at Valtech Days in Stockholm. My talk is specifically on doing real work using Lean and Agile techniques, based on my experiences building products at Microsoft, Adobe and Spotify. The line-up looks really great. It will be an excellent event.

On November 12th, I’ll be keynoting the BBC Develop 2013 conference in London. This will be a much longer talk where I go into the Spotify model of Lean and Agile development, and how it has grown a strong engineering culture. This event looks really awesome. It should be a really informative day. I’m really looking forward to it.

I’m not sure if either of these will be recorded, but I plan to continue talking about this as I keep working on these issues at Spotify. So if the subject is interesting to you, but you can’t make it, stay tuned.