I have a few conference talks and such in the next couple weeks, so I thought I’d send out some pointers.
If you are attending the Intel Developer Forum in San Francisco, I’ll be speaking on a panel discussing how to educate the next generation of computer scientists for the new paradigms of parallel processing. The Panel is called “Parallelism and Education: Navigating Through a Sea of Cores”, the session is on Monday 9/13 at 11am, right after the keynote. I’ve written about this session last month.
On Tuesday, September 14th, around noon, I’ll be appearing live on Intel Software Network TV, you can watch here.
Later that evening, I’ll be hosting a Pixel Bender Meetup at 6pm at the Mars Bar in San Francisco. All Pixel Bender developers are welcome to join me and talk Pixel Bender. More info and directions here.
The next week, I’ll be speaking at the NVidia Graphics Technology Conference in San Jose. My session is on Thursday, September 23rd at 11am and it is called “GPGPU in Commercial Software: Lessons From Three Cycles of the Adobe Creative Suite.” More information here.
If you attending IDF or GTC or you’ll be in San Francisco on the 14th, come by and say “hi!” Otherwise, I’m hoping that I’ll be able to post video or slides from my sessions soon after.
Of course, I’ll be at MAX as well and may have some surprising things there, but I can’t talk about that yet 🙂
It’s the kind of attention that Apple, long a media darling, isn’t used to. Apple’s control-freak nature didn’t matter as much when it was a plucky underdog. Yes, Jobs was a demanding boss and a finicky perfectionist—but he created great products. We rooted for Apple, and wanted it to survive. Apple seemed like the anti-Microsoft, a company that was on our side. But this year Apple will do nearly $60 billion in sales, and its market value stands at $240 billion—the third-largest in the United States, bigger than Coca-Cola and Pepsi combined. Any company that big can seem a little scary. So when police start breaking down doors over a lost phone, it’s a PR disaster, especially for Apple. The company works hard to cultivate a counterculture image, with ads that have featured Gandhi and John Lennon, not to mention the “I’m a Mac” hipster. Yet lately Apple has started to look like the big bully of the tech industry, the kid who doesn’t play well others. Over the long haul, that can put customers off.
It definitely can put developers off (including this one), and when your platform has a lot of competitors gunning for it and a slim percentage of the desktop market, putting off developers is not really a very good idea. Apple is betting the company on their new strategy of a tightly controlled ecosystem where they make a small amount off of every transaction and act as intermediaries between content producers and developers and their customers. It will either be fantastically successful or Apple will crash and burn in a spectacular fashion. Only time will tell.
[disclaimer: I am an Adobe employee and an Adobe and Apple shareholder, my opinions are my own and not those of my employer.]
Like the rest of the software industry, I’ve been pondering what the effect section 3.3.1 of the iPhone 4.0 SDK will have. I had fully been planning to make an iPhone application at some point. I had planned to do the initial version with Flex to prototype, but then also spend time doing a Cocoa version to better learn that SDK for myself. This iPhone 4.0 SDK announcement honestly has me questioning if I do really want to develop for the iPhone. Not just because of a higher-minded sense of indignity at Apple’s lack of openness of their platform, but rather because of that combined with their somewhat arbitrary and opaque app store approval process. Could I spend months of my spare time learning ObjectiveC and working on an iPhone application only to have that time be a complete waste if the App store reviewers decide that they don’t want that app in the store?
Gruber had the motivation right, I think, but I also think he got the ramifications wrong. Since Steve returned to Apple, they have been applying the screws tighter and tighter to their developers, trying to get them to lock in. It was somewhat indirect at first, but the long term implication was clear: “We’ll tell you how to develop for our platform, if you do as we say, then you’ll be fine. If you don’t do it the way we tell you, your life will be a never-ending stream of headaches.” The move to Intel (forcing all developers onto X-Code and a big rewrite of any PPC-assembly) was step one, the move to 64-bit (dropping support for Carbon after promising it) was step two. The iPhone 4.0 SDK is just the most obvious move in this process because it basically spells it out. You no longer have a choice: it is Apple’s way or the highway. The problem is the App store. On the Mac, I control my own distribution. On the iPhone platform, Apple does. That means that they no longer have to negotiate with their developers, they can now finally dictate to them.
As a developer, this makes the iPhone platform a lot less attractive because I also can’t be sure that they won’t change the terms again. Once I’m locked in, I’m locked in. Apple can do whatever they want and I’m forced to rewrite my apps or get forced out. As someone who writes software for a living, this scares the crap outta me.